Freelancing guide
Posted on Jun 13, 2025
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LinkedIn is one of the most powerful platforms for freelancers who want to build a personal brand and attract high-quality clients. Whether you’re a writer, designer, marketer, or consultant — your ideal customers are already hanging out there. You can share content that reflects your expertise, reach out directly to leads via cold DMs, and position yourself as a go-to expert in your niche.
But there’s a catch: LinkedIn is crowded. Every day, dozens of freelancers in your industry are posting, pitching, and promoting themselves. So how do you stand out? How do you build visibility and turn that attention into real business?
In this article, we’ll break down practical LinkedIn strategies that help you improve your presence, build trust, and land clients
Optimise Your Profile for Freelance Discovery
For freelancers, the LinkedIn profile is like a landing page. Consider it as a website where a potential client should instantly understand:
Who you are
What you do
How do you help businesses grow
Pro tips:
Use a professional headshot and a custom banner.
Add "(Your skill) freelance" in your headline.
Include keywords specific to your niche, for example- freelancing jobs, remote worker, freelancer website, in your about section.
Add your portfolio website in the contact info section for better outreach.
For example, Anumeha S. is a freelance editor whose LinkedIn profile is optimised for client discovery. Her About section outlines her experience as a content editor, highlights the companies she's worked with, and subtly shows the scale and quality of her work. .
Source: Anumeha Saxena’s LinkedIn Profile
Publish niche thought leadership content.
In 2025, clients do not want just a doer, they want a thinker too. Sharing short-form content regularly on LinkedIn around your niche builds credibility and keep your name on their radar.
Content ideas:
Case studies of clients.
Tools and trends in your niche.
Freelancing lessons or behind-the-scenes stories.
Frequency:
Post 2-3 times a week with relevant hashtags, for example- #freelancing, #indianfreelancers, etc. to increase visibility.
Read More: Guide to Finding Freelance Clients on Upwork and Fiverr
Engage actively in client-heavy communities.
Don't just post on your feed; comment where your clients are posting heavily.
Find startup founders, marketing heads or product managers and engage with their posts. You will be surprised to see how fast visibility increases when your comments add value.
For example, if you are a freelance designer, follow product managers at D2C brands and comment on their UX challenges.
This strategy leads to frequent profile visits and inbound DMs.
Here are some freelancing groups you can join on LinkedIn:
Freelance Graphic Designers for designers
Growthlancers for freelance content writers
Java Freelance Group for Java professionals
Read More: Fiverr Freelancing for Indians: How to Maximise Earnings
Use LinkedIn Search to Find Targeted Leads
LinkedIn's advanced search is a useful client-finding tool. Filter by your needs:
Industry(Saas, eCommerce)
Role (founder, marketing manager)
Geography (if you prefer clients from the UK or the US)
Company size (startups with employees 1-50 may hire freelancers)
Once you identify leads, send a personalised connection request. Avoid a sales pitch, focus on relationship building.
Send a Powerful Cold Message that Converts
Once a client accepts your request, do not just say "thanks", instead craft a message that focuses on their needs and not on your portfolio.
Sample cold message:
Keep the message brief, personal and relevant. Follow up after 4-5 days if there is no response.
Use the "Open to Work" Feature Smartly
LinkedIn now allows freelancers to mark themselves as "Open to Work" specifically for contract roles.
Turn on "open to work"- "Freelance or contract"
Select relevant roles like "Freelance writer" or "Contract graphic designer" etc.
Only make it visible to recruiters or everyone based on your preference.
This increases the chance of your visibility in recruiter searches for freelancing jobs- especially international gigs.
Turn Recommendations into Lead Magnets
Social proof works. Ask past clients to add recommendations on LinkedIn highlighting:
Specific results that you delivered.
How smooth the collaboration was.
Why they'd recommend you.
Even better, turn glowing messages from WhatsApp or emails into testimonials and post them as carousels. This acts like a mini-portfolio and builds instant trust.
Bonus: Track Responses, Enquiries and Conversion
As your outreach grows, use a simple Notion or Google sheet to track:
Who you messaged
When they replied
Status (warm lead, in negotiations, etc.)
This habit ensures no leads slip through and gives you a clear snapshot of your freelancing sales funnel.
What Are the Common Mistakes Freelancers Make on LinkedIn?
Even though LinkedIn offers huge potential to find freelance clients, many freelancers unknowingly hurt their chances by making small but costly mistakes. Here's what to avoid if you want to stand out:
1. Missing proof of work
Clients want to see examples. If your profile doesn’t have a portfolio, case studies, or even simple testimonials, it’s hard to build trust.
Tip: Use the Featured section to highlight your best work. You can include a Behance link, Notion portfolio, or even screenshots of client results.
2. Inconsistent posting
Going viral once and then disappearing for months sends the wrong signal. Freelancers who build a presence post consistently. Even once a week works if you're sharing something valuable.
3. Spamming cold DMs
Sending copy-pasted messages like “Hey, I’m a freelancer. Do you need help?” is a fast way to get ignored. Cold outreach works best when it’s personalised, researched, and focused on how you can help, not just what you offer.
Conclusion: LinkedIn is the modern freelancer website
Gone are the days when your whole freelancing career depended entirely on big freelancer websites. In 2025, your LinkedIn profile can do the heavy lifting if you use it the right way.
To truly grow your freelancing business, you also need the right tools to support your back end, a seamless tool or platform to receive your international payments with minimum forex losses and fast settlement.
That is where InfinityApp comes in. Whether you are working with US-based startups or EU agencies, Infinity enables Indian freelancers to:
Receive payments in multiple currencies like USD, GBP, etc.
Receive payments at the lowest platform fee, which is 0.5% (inclusive of all).
Skip the Fx margins. This means you pay 0 Fx margin and convert money at live Fx rates.
Get automatic FIRA for tax purposes.
Settles money within 24 hours.
By joining Infinity, freelancers get 24x7 customer support, helping them to track their money and solving any query that you might have.
Ready to freelance in 2025?
Build trust on LinkedIn, close deals, and let Infinityapp handle your international payments professionally.
FAQs
Can i get freelance clients on LinkedIn without premium?
Optimise your profile on LinkedIn, post regularly, and send personalised messages. Premium is optional.
Is LinkedIn better than freelancer website?
Often, yes. LinkedIn helps you connect directly with clients, build trust, and avoid platform fees.
How to stand out as a freelancer on LinkedIn?
Use a clear headline, niche keywords, post valuable content, and showcase testimonials.
