Global payments
Posted on Sep 19, 2025
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Key Takeaways:
Offer high-demand services that international clients actively seek, including LLM optimisation, social media strategy, content marketing, paid advertising, eCommerce marketing, and graphic design, focusing on measurable business outcomes.
Reconnect with existing and past clients, perform personalised cold outreach, share sample audits, and maintain an active presence on LinkedIn and other social platforms to position your agency as a trusted expert.
Emphasise results by tracking KPIs, reporting ROI, and showing how each service directly impacts lead generation, brand visibility, or revenue growth.
Bundle complementary services and create clear, outcome-focused packages with defined deliverables and timelines to make it easier for clients to understand your value.
Streamline international operations by using tools like Infinity for easy, low-cost payment collection, allowing your agency to focus on delivering services and scaling globally.
As a digital marketing agency founder, you’ve probably noticed the shift in the marketing industry. Services that once brought in steady work, such as content writing, SEO, or social media management, don’t hold the same weight anymore. Many companies now handle those tasks in-house or rely on automation.
If you want to grow beyond being “just another service provider” and win international clients, you need to focus on services that deliver measurable ROI, stronger brand visibility, and strategies tied directly to revenue.
In this guide, we’ll walk through ten digital marketing services that are in high demand globally and show you how offering them can help your agency scale.
Top 6 Digital Marketing Services in Demand
Let’s see the popular digital marketing services that you can offer.
1. LLM optimisation and GEO
AI search engines are being seen as the “new Google,” and every company now wants visibility in results generated by tools like ChatGPT, Claude, or Perplexity. This has given rise to new trends such as AEO (Answer Engine Optimisation), AIO (AI Optimisation), and GEO (Generative Engine Optimisation).
According to IDC, companies will spend five times more on LLM optimisation than traditional SEO.
If you already provide SEO services, the natural next step is to offer LLM optimisation services to international clients. You can help them:
Structure their content in ways that AI models can easily pick up and reference.
Create credible, authoritative resources that generative tools trust.
Optimise FAQs, product explainers, and knowledge content so they surface in AI-driven responses.
Pitching LLM optimisation is also a smart way to position your agency as forward-thinking. When talking to international clients, frame it as an extension of SEO: the same foundation, but adapted for how people are now searching through AI tools.
Show them how this can keep their brand visible beyond Google, especially as AI-driven platforms start shaping buying decisions.
To deliver this, you can start with steps like:
Auditing the client’s existing content to see what could surface in AI-generated answers.
Reworking key pages, FAQs, and blogs into structured, authoritative resources.
Adding clear citations, statistics, and original insights that generative engines are more likely to pull from.
2. Social media marketing
Social media is still one of the most in-demand services, but clients are no longer satisfied with random posts or chasing viral trends. International companies want a strategy-led approach that builds their brand, drives engagement, and generates leads.
As an agency, you can expand beyond posting schedules and community management by offering:
Social media strategy development tailored to the client’s goals and industry.
LinkedIn ghostwriting for founders and executives to build thought leadership and attract B2B opportunities.
Video-first content like reels, short-form videos, and platform-specific creative campaigns that grab attention.
Influencer partnerships and creator collaborations that bring credibility and reach.
When pitching this service to international clients, frame it as a way to cut through the noise and deliver measurable business outcomes, not just likes and shares. Most clients struggle to connect social content to ROI, so if you can show how social media ties into brand awareness, lead generation, or sales, you’ll stand out immediately.
To deliver this, start by auditing their current platforms, researching competitors, and identifying gaps. Then, create a content calendar, define KPIs, and use analytics tools to track performance.
3. Content marketing
Content marketing involves a lot more than writing blog posts. With AI handling basic copy, international clients are looking for agencies that can act as content strategy partners and help them decide what to create, how to distribute it, and how to make it drive business growth.
Here’s how you can elevate content marketing as a service:
Content strategy and planning: Build frameworks aligned with the buyer journey, ensuring each piece of content has a purpose.
Repurposing and distribution: Turn one strong asset (like a webinar or whitepaper) into multiple blogs, LinkedIn posts, newsletters, or short-form videos.
Authority building through backlinks: Pitch guest posts, secure mentions, and earn links that improve SEO and brand credibility.
Specialised content creation: Deliver assets like case studies, whitepapers, and technical explainers that are difficult for in-house teams to manage.
Content maintenance and updates: Refresh old blogs, optimise them for new keywords, and keep resources relevant over time.
4. Paid marketing
With constant Google algorithm updates and the decline of organic reach on many platforms, paid marketing remains one of the fastest ways to scale visibility and revenue. International clients are increasingly looking for agencies that can manage campaigns across multiple platforms while also tying spend directly to business outcomes.
Services you can offer:
Search engine ads: Manage Google Ads and Bing Ads for high-intent search traffic.
Social ads: Run campaigns on LinkedIn, Facebook, Instagram, and TikTok tailored to B2B or B2C goals.
Video advertising: Use YouTube ads and short-form platforms to grab attention with storytelling.
Retargeting and remarketing: Re-engage warm audiences to increase conversion rates.
Analytics and reporting: Provide transparent dashboards that connect ad spend to leads, pipeline, or sales.
ROI is the biggest question on every client’s mind. Make sure to position your service as “performance-first,” where every campaign is backed by measurable goals, continuous optimisation, and clear reporting.
Frame it as taking full ownership where you not just run ads, but ensuring they directly contribute to business growth.
5. eCommerce marketing
Niche Shopify stores or large retailers often look for agencies that can help them capture a bigger slice of that pie. This makes eCommerce marketing one of the most lucrative services you can add to your portfolio.
Agencies that succeed here don’t just “run ads.” They act as growth partners, optimising the full funnel: from product discovery to checkout and retention. If you can show expertise in platforms like Shopify, WooCommerce, or Magento, you’ll immediately stand out to global clients.
Some high-demand areas include:
Conversion-focused store optimisation to reduce cart abandonment.
eCommerce SEO that helps products rank on Google and marketplaces.
Paid campaigns (Google Shopping, Meta ads, TikTok ads) tailored for online sales.
Email automation for cart recovery, upsells, and repeat purchases.
Analytics and CRO to refine the buyer journey.
When pitching this service, focus less on “traffic” and more on sales outcomes. International eCommerce brands often work with multiple vendors and struggle to connect marketing to actual revenue. If you position your agency as the one that can own the sales funnel end-to-end, you’ll move from being a vendor to being a strategic partner.
6. Graphic design
If you already offer content or marketing services, adding graphic design can make your agency a lot more attractive to international clients. Many businesses prefer a single partner who can handle both words and visuals, instead of juggling multiple vendors.
Here’s where you can add value:
Brand identity design: Create Logos, brand kits, and visual guidelines for companies expanding into new markets.
Marketing collateral: You can also design reports, pitch decks, brochures, and case studies designed for impact.
Social media creatives: Offer platform-specific graphics, carousels, and animations to get attention on social media platforms. You can also do video editing.
Ad creatives: You can also create banner designs, motion graphics, and A/B tested visuals that drive higher CTRs.
Instead of selling design as a separate service, frame it as the creative engine that powers everything else you do — content, paid marketing, social campaigns, and even eCommerce. International clients often worry about maintaining brand consistency across geographies and platforms.
If you can show them that your agency handles both the words and the visuals, you become a one-stop partner rather than just another marketing vendor.
How to Position and Market Your Services
Expanding your service portfolio is only half the job. The real challenge is positioning those services so international clients see you as more than “just another agency.” Here’s how you can actively market and sell your new offerings without sounding pushy or blending into the noise.
1. Reconnect with existing and past clients
Your past clients are the warmest leads you’ll ever have. They already know your work ethic and trust your expertise. Before chasing new logos, reach out to them and:
Share an update about your new services and how they can add value.
Offer a trial project or bundled package to test the waters.
Use the results as case studies and testimonials to build proof for international prospects.
This simple step not only helps you land quick wins but also gives you referral opportunities. You can then position the results as case studies and pitch to more international clients.
2. Do cold outreach without spamming
Cold outreach has a bad reputation because most agencies send copy-paste pitches. International clients can spot those a mile away. To make it work:
Research the company before you reach out. Look at their website, ads, or social presence and spot gaps.
Personalise your message by pointing to one specific thing they could improve — for example, “I noticed your product videos aren’t optimised for LinkedIn, where many of your buyers hang out.”
Keep it short and conversational. Avoid jargon and focus on one clear benefit.
A handful of thoughtful, well-researched emails can land you more clients than hundreds of automated ones.
A Reddit user recommends sending personalised messages to prospects:
Source: Reddit Post
3. Build a portfolio
Your portfolio is often the first thing clients will check when they consider hiring you for digital marketing services.
Update your LinkedIn page and website that clearly explain what you offer.
Add case studies that focus on results (leads generated, conversion rates improved, revenue impact).
If you don’t yet have international clients, create sample case studies or mock projects to demonstrate your approach.
Think of your portfolio as your silent salesperson. The clearer it is, the easier it becomes to sell without overselling.
4. Share sample audits and insights
One of the fastest ways to grab attention is by giving value upfront. Instead of saying, “We do social media marketing,” show prospects what’s missing in their current strategy.
Prepare a quick website, SEO, or ad audit with 2–3 actionable fixes.
Share it as a PDF or a short Loom video walkthrough.
Use it as an entry point for deeper engagement.
Even if they don’t hire you immediately, audits position you as someone who understands their business challenges.
Here’s an example by Jules Davies, the founder of Scalerrs agency. He often published LinkedIn posts about potential results he could get for companies if they worked with the agency. It’s a great way to grab the attention of prospective clients.
Source: Jules Davies’ LinkedIn Post
5. Showcase expertise on LinkedIn and social media
Don’t wait for clients to find your website. Go where they’re already spending time.
Post insights, tips, and small case studies on LinkedIn to show you understand global marketing challenges.
Announce new services in an engaging way. For example, “We’ve started offering GEO (Generative Engine Optimisation) for global SaaS brands. Here’s what that means.”
Use carousels, video snippets, or infographics to make your posts more engaging.
Consistently sharing useful content keeps you top-of-mind when prospects are ready to hire.
Read More: Personal Branding Guide for Freelancers to Win Global Clients
6. Leverage referrals and partnerships
Sometimes the best way to expand internationally isn’t direct outreach — it’s piggybacking on networks you already have.
Ask current clients for introductions to their peers in other countries.
Build partnerships with complementary agencies abroad (like PR or web design firms) who can bring you into their client accounts.
Join freelancer and agency platforms that specifically target global businesses.
These routes give you credibility by association and often shorten the sales cycle.
7. Package your services for clarity
Many agencies lose clients not because of a lack of skill, but because they make their services confusing. International clients don’t have time to decode jargon.
Create 2–3 service packages that clearly state deliverables, timelines, and outcomes.
Offer both short-term (campaign-based) and long-term (retainer-based) options.
Use simple language like “LinkedIn content for B2B founders” instead of “organic social media brand amplification.”
Read More: 10 Essential Tools to Start and Scale a Global Business
Start Working With International Clients
Working with international clients doesn’t have to feel overwhelming. Focus on building services that solve real problems, back them with proof, and communicate clearly. Reach out to past clients, share insights, and show that you can deliver results that matter.
And when it comes to getting paid, don’t let logistics slow you down. Tools like Infinity make receiving international payments simple, fast, and hassle-free, so you can focus on growing your agency and doing the work you love.
With the right services, positioning, and systems in place, you can confidently take your agency to a global stage. Sign up for Infinity to receive international payments at low costs!
FAQs on Digital Marketing Services
1. How do I price digital marketing services for international clients?
Pricing depends on the service complexity, expected ROI, and market standards in the client’s country. Consider offering retainer packages, project-based pricing, or performance-based models, and always account for currency conversion and payment processing fees.
2. How can a small agency handle multiple international clients without compromising quality?
Use project management tools, clear workflows, and automation where possible. Outsourcing specialised tasks like design or technical SEO and maintaining regular client communication helps ensure quality while scaling.
3. Do international clients prefer agencies with local knowledge or global experience?
Both are valuable. Clients appreciate agencies that understand their target market and audience, but also bring international best practices. Position your agency as capable of combining local insights with global strategies for maximum impact.
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