Freelancing guide
Posted on Sep 1, 2025
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Emails have the power to unlock new projects, bring back past clients, and build long-term business relationships. But getting your email noticed is not always simple. Many professionals end up writing messages that are too long or too vague, and the result is usually silence. A clear, well-structured email, on the other hand, can grab attention and open up opportunities almost instantly.
The Psychology Behind Compelling Work Emails
At the heart of every good email is human psychology. People want to feel seen, understood and valued. When you write an email that acknowledges the client’s goals or challenges, you create an instant connection.
Think about it: a message that says “I noticed your company recently launched a new product, and I’d love to help with content that supports its promotion” feels far more relevant than a generic “I am looking for work, please hire me.”
Clients are also busy. They prefer short sentences, clear ideas and messages that get straight to the point. Respecting their time shows professionalism. Adding a small personal touch, such as mentioning their recent project or using a friendly but respectful tone, makes the client feel that you are not just chasing work but genuinely interested in helping them succeed.
In short, compelling emails tap into basic human needs: the need to be acknowledged, the need for efficiency, and the need for trust. When you keep these in mind, your chances of getting a response go up dramatically.
Core Principles for Success
Keep it short, nobody wants to read a wall of text.
Personalise your message, mention something about their work or company.
Show value, talk about how you can solve a problem or improve results.
Be confident, Clients want to work with professionals who know their worth.
Close your email by pointing them toward the next step, like scheduling a call or reviewing a proposal.
Few Email Templates
Follow Up With a Past Client
Cold Email to a Potential Client
Upsell to an Existing Client
Gentle Reminder After No Response
Customisation Tips for Maximum Impact
Use the Client’s Name
Start your email with their name to make it feel personal, rather than using generic greetings.
A simple “Hi Anjali” feels much warmer than “Dear Sir/Madam.”
Mention Their Work
Show the client you’ve researched them.
Mention a project or achievement of theirs that impressed you.
Example: “I really liked the website redesign your team did last month.”
Keep the Tone Warm
Write as if you are talking to the client in person.
Avoid overly formal language that feels robotic.
Polite, conversational emails get better responses.
Avoid Copy-Paste Messages
Clients can spot a mass email instantly.
Adjust a few lines for each person so the email feels unique.
Even a small customization shows you care.
Be Genuine
Write with honesty and confidence.
Do not overpromise; instead, highlight what you can realistically deliver.
Clients are more likely to trust someone who sounds trustworthy and reliable.
Industry-Specific Adaptations
For Design and Creative Fields
Present new, eye-catching ideas, to get their attention.
Share references or a portfolio of past work to gain their confidence
Explain how your designs help brands stand out and connect with people.
For Technology and IT Services
Solve problems fast and effectively.
Explain technical solutions in simple terms.
Point out benefits like faster delivery, better security, and higher efficiency.
For Consulting and Business Services
Show how you can lower costs, reduce risks, or grow the business.
Use numbers or real examples to prove the results you get.
Present yourself as a trusted partner who helps make smarter decisions.
For Marketing and Content
Show how you can engage audiences and get measurable results.
Mention skills like storytelling, SEO, and social media growth.
Explain how your work ties directly to business goals.
For Product-Based Businesses
Talk about improving production, logistics, or scaling.
Emphasise quality, reliability, and cost savings.
Show how your work can boost sales or make customers happier.
Why Writing the Right Email Matters
Your email is often the very first impression a client has of you, sometimes even before they see your portfolio or past work. A well written email shows that you are professional, reliable and serious about what you do. It creates trust and opens the door to conversations that can lead to projects.
On the other hand, a weak or generic email can make you look careless or unprepared, and that door can close instantly. That is why investing a few extra minutes to write a clear, thoughtful and compelling email is one of the smartest things you can do for your career or business.
Tips for Writing Emails That Land Work
Use a clear subject line so your email is easy to notice and does not get lost.
Avoid long blocks of text because clients often scan emails quickly.
Focus on the client’s needs instead of just listing your skills.
Always include a call to action so the client knows what to do next.
Proofread before sending to avoid small mistakes that can hurt your image.
These small practices can make the difference between being ignored and being remembered.
Let InfinityApp Take Care of Your International Payments
Getting more work is exciting, but it also means you will handle more payments across borders. This is where InfinityApp becomes your partner. With InfinityApp, you do not need to worry about high transfer fees, unpredictable delays or poor conversion rates. You receive your payments faster, at live FX rates, and with complete transparency at a small fee of just 0.5%.
That way, while you focus on building strong client relationships and writing emails that bring in more projects, InfinityApp makes sure your hard earned money reaches you smoothly and securely.
Final Thoughts
Writing compelling emails is not about fancy words or complicated templates. It is about understanding people, respecting their time, and showing the value you bring. When you personalise your emails, keep them clear, and focus on the client’s needs, you increase your chances of building long term work relationships.
Pair this skill with smart money management, and you have the best of both worlds. While you write emails that open new doors, InfinityApp ensures your international payments are fast, secure, and cost efficient. Together, they help you grow with confidence.
Frequently Asked Questions (FAQs)
1. How long should my email be?
The ideal length of a good email is about 100 to 150 words.
2. What is the secret to a good subject line?
A good subject line should be simple, specific and easy to understand at a glance.
3. How soon should I send a follow up?
A polite reminder after 5 to 7 days works well.
4. Is personalising emails really necessary?
Yes. Even a small personal touch in an email can make your email stand out.
5. Why should I use InfinityApp for payments?
InfinityApp helps you get paid within 1-days with lower fees and live conversion rates.
