Popular Virtual Assistant Services in Demand by US Clients

There are multiple virtual assistant roles you can take up.

1. Administrative support  

Nearly every US entrepreneur relies on their VA to filter emails, schedule meetings, coordinate events and flag urgent requests overnight. While these tasks may appear routine, they provide exceptional value by allowing business leaders to focus on high-impact priorities.

2. Social media management

US clients increasingly need help with Instagram, LinkedIn, and Facebook. VAs create posts, engage with comments, and track analytics. They even devise monthly content calendars that grow follower counts by 30–60%.  

Read More: What is Freelancing? And How to Start Freelancing in India?

3. E-Commerce & marketing assistance

For small US brands selling online, virtual assistants do more than just handle product listings, inventory tracking, order processing, and customer queries.

You can also step into a marketing VA role helping these businesses grow in a competitive digital marketplace. This means working on brand-building activities that boost visibility, strengthen customer relationships, and drive sales.

For this, you need to know social media marketing, email marketing campaigns, public relations support to get media mentions and influencer collaborations, content writing, video and audio editing, graphic design, scriptwriting and blog management.

4. Data entry & research

US startups often outsource research-heavy tasks like lead generation, competitor analysis, or compiling industry reports. VAs need to recount stories of compiling lists of potential clients, competitors, or vendors overnight, fueling their US clients’ sales pipelines.

5. Customer service & CRM management

For many US businesses, managing customers is about building lasting relationships. But routine, non-core tasks can easily pull business owners and their teams away from high-value work. That’s where a skilled VA can step in to keep things running smoothly.

As a business support VA, you can handle essential yet time-consuming responsibilities like lead generation, appointment setting, cold calling and call routing, bookkeeping and accounts reconciliation, generating reports, conducting market research to uncover new opportunities and providing responsive, empathetic customer support.

How to Find US Clients from India

Here’s how you can land your first US client from India:

Start with the big freelance platforms

Upwork, Fiverr, and Freelancer are still the go-to marketplaces for such roles. Upwork is highly competitive but trusted by US businesses. Fiverr can be great if you can package your service clearly (e.g., “I will manage your email inbox for 5 days” or “I will schedule your social media posts for a week”).

Freelancer on the other hand offers both short-term gigs and longer contracts, often with lower competition than Upwork.

Read More: Fiverr Freelancing for Indians: How to Maximise Earnings

Network where your clients hang out

LinkedIn is a goldmine for freelancers. Optimise your LinkedIn headline and summary with target keywords (“Virtual Assistant for US Businesses,” “Remote Administrative Support India”).

Join groups like “Remote Work India” and “VA Jobs—Global.” Engage with posts, share your successes, and even cold-message US founders—respectfully, with tailored messages. Post wins (such as sample dashboards or before/after client results) to stand out.

Master the art of direct outreach

Cold emailing still works in 2025 but only when done right. Do your research on small to mid-sized US businesses in your target industry. Then, personalise your message with reference to something specific about their work. You can offer a relevant, low-commitment trial task.

Join virtual assistant agencies

Agencies like 20four7VA, Belay, Virtalent, MyVirtualTalent, GetFriday, and Brickwork India match you with vetted US clients. The onboarding is fast, usually a video call, then an assignment.

Many agencies focus on long-term placements, which is ideal for building recurring income. Some agencies even train you to match US business etiquette before connecting you with clients.

Hence, use agencies for your first 1–2 clients, then branch out independently once you have relevant testimonials and confidence.

Leverage referrals

Once you have even one US client, ask for referrals or testimonials to build credibility. In US business culture, personal recommendations carry huge weight.

Tools to Make Your Work Efficient

The right tools help you communicate clearly, deliver on time, and prove you’re worth every dollar. Here’s what seasoned VAs actually use:

Communication

• Slack: It is the virtual office hub for many US teams. Organise conversations by channels, share files instantly, and keep chat history searchable. Great for quick clarifications and group discussions.

• Zoom: High-quality video calls are a must for client meetings, onboarding, and real-time collaboration.

• Microsoft Teams: Especially valuable if your client uses Microsoft 365. It integrates chat, video, and document collaboration seamlessly.

Project & task management

Learn tools like Asana, Trello, or ClickUp. These platforms keep tasks on track with deadlines, priorities, and status updates.

You get automation features which help you make use of recurring tasks, reminders, and easy handoffs for long-term projects. Sync these tools with your calendar and communication apps for a smooth workflow.

File sharing & collaboration

Use google drive for shared docs, spreadsheets, and presentations. You should also know how to organise and store files.

AI-Powered assistants

Microsoft Copilot seamlessly embedded in Microsoft 365 apps, Copilot helps with writing, data crunching, and managing complex tasks, saving hours of manual effort.

You can also try, tools like Tanka AI, which is a smart virtual assistant that remembers context, drafts emails, summarises meetings, and helps keep your workflow aligned across tools.

Time management & focus

Use Google Calendar combined with task apps to manage multiple US time zones and deadlines effortlessly. Some VAs use AI-powered tools to track focus and block distractions during peak work hours, ensuring maximum productivity.

Expected Earnings and Payment Methods

US clients typically pay Indian virtual assistants between $5 and $25 per hour depending on experience, specialisation, and client budget. Entry-level VAs start around $5–$8/hour, while highly skilled VAs managing complex tasks or niche specialties command rates close to $20–$25/hour.

If you’re looking for monthly salary equivalents, then for part-time virtual assistants working around 20 hours a week, this can translate to ₹75,000 to ₹1.5 lakh per month or more, which often surpasses the average local salaries for similar roles in India (₹22,000/month).

Read More: A Guide on How to Invoice International Payments From India

How to Receive Payments from International Clients?

Getting paid promptly and safely is just as important as landing the client. Many freelancers still face payment delays, high transfer fees, and poor exchange rates when dealing with overseas clients.

Infinity can help you here. It is a seamless payment platform for Indian freelancers to receive payments from international clients, especially in the US market.

With Infinity, you can:

• Get paid in USD, GBP, EUR, AUD, and 160+ currencies directly into your Infinity global account.

• Withdraw your international earnings to your Indian bank account in INR quickly and securely, usually within 24 hours, eliminating the long delays of SWIFT transfers.

• Enjoy a flat 0.5% transaction fee with 0% FX markup, so you keep more of your money compared to PayPal, Payoneer, or bank wires.

• Receive payments seamlessly from Upwork, Fiverr, Stripe, and other global platforms, giving your clients flexibility while simplifying your workflow.

• Get international payment transfers through RBI-authorised AD-1 banks with industry-grade encryption. Infinity also provides FIRA certificates for every withdrawal to ensure compliance.

• Manage invoices, track payments in real time, and monitor FX rates from a clean, intuitive dashboard built for freelancers, creators, and small businesses.

Work With US Clients

For many in India, becoming a virtual assistant for US clients has moved far beyond the “extra income” category. It is now a genuine career path with the power to reshape both your earnings and your daily life.

Use the strategies and tools we’ve covered, and let Infinity handle the payment side so you can focus on delivering value.

Sign up with Infinity to receive international payments!

FAQs on Virtual Assistant Jobs

1. What does a virtual assistant do?

A virtual assistant (VA) provides remote administrative, technical, or creative support to clients. Tasks can include managing emails, scheduling, data entry, research, or social media management.

2. Can I work as a virtual assistant from India for foreign clients?

Yes, many companies and entrepreneurs abroad hire VAs from India, as the work is fully remote and only requires a good internet connection and communication skills.

3. What skills do I need to become a virtual assistant?

Common skills include communication, organisation, time management, familiarity with office tools (Google Workspace, MS Office), and sometimes specialised skills like social media or bookkeeping.

4. How much can I earn as a virtual assistant for international clients?

Rates vary depending on skills and experience. Beginners may earn $5–$10 per hour, while experienced VAs with specialised skills can charge $15–$30 per hour or more.