Export essentials
Posted on May 23, 2025
Let's say you've just landed your first international buyer in Dubai. They're interested, excited even, and now they've asked you for a quotation. But not just any quote, they're asking for a proforma invoice.
If you're wondering what that is—or why it matters so much—you're not alone.
For Indian exporters, especially small or first-time ones, the proforma invoice can feel like just another piece of paperwork. But in reality? It's one of the most critical documents in the entire export process.
In this blog, we'll break down what a proforma invoice means, why it's essential for Indian exporters, what to include, and how it helps protect both your business and your buyer.
Let's get started.
What Is a Proforma Invoice? (Proforma vs Commercial Invoice)
A proforma invoice is a document you send before the sale is confirmed. It gives the buyer a complete picture of what they agree to, such as the product details, pricing, taxes, delivery timelines, and payment terms. Think of it as a formal quotation that says, "Here's what you'll get, when you’ll get it, and how much it’ll cost."
Now, in terms of legality? A proforma invoice isn't legally binding. That means it can't be used to demand payment or as proof of sale for customs. But it's still an essential part of the process because buyers often need it to apply for import licenses, set up financing, or finalise their side of the paperwork.
Proforma vs. Commercial Invoice: What's the Difference?
Proforma Invoice: Sent before the sale. Not legally binding. Used as a quote.
Commercial Invoice: Sent after the order is confirmed and the goods are ready to ship. It's a legal document required for customs clearance.
When Do You Send a Proforma Invoice?
Usually, right after the buyer expresses interest—but before you receive a purchase order or any payment. It sets the terms upfront, avoiding confusion later in the export cycle.
Core Fields: What to Include in Your Proforma Invoice
So, you're getting ready to send a proforma invoice. Great. But what exactly should go into it?
Think of this document as your export agreement on paper—it sets the tone for the entire transaction. If anything's unclear or missing, you might face delays, miscommunication, or lost business. So, let's walk through the must-haves one by one.
1. Seller & Buyer Details
Start with the basics. Include your company's name, complete address, GSTIN (if applicable), and contact information. Do the same for your buyer. These aren't just formalities—they help identify both parties clearly and ensure no confusion later on.
2. Product Description, Quantity & Pricing
Be as detailed as possible here. Mention the product name, type, grade (if relevant), quantity, unit of measure (like KG, piece, box), unit price, and the total value. The clearer you are, the smoother things go—especially for customs and banks.
3. Incoterms, Shipping Terms & Estimated Delivery
Whether it's FOB Mumbai, CIF Dubai, or EXW Delhi, stating your Incoterms sets the expectations for who handles shipping, insurance, and customs duties. Also, note the shipping method (air, sea, etc.) and estimated delivery date. Buyers need this info to plan their end of the deal.
4. Currency, Payment Terms & Validity
Specify the currency—whether it's USD, EUR, or AED. Then outline your payment terms: advance payment, letter of credit, or net 30 days. Lastly, include a validity date for the offer. This protects you from unexpected cost changes down the line.
Bottom line? A clear, detailed proforma invoice saves time, builds trust, and keeps things professional.
Related read: Learn export payment terms and their importance in global trade
The Purpose of a Proforma Invoice (Why Indian Businesses Need It)
For Indian exporters, a proforma invoice isn't just paperwork—it's a tool that helps you do business with confidence. Whether you're shipping textiles to Dubai or machine parts to Germany, this document can smooth out your entire export process.
1. It Works Like a Formal Quote
When you're dealing with international buyers, you can't rely on back-and-forth emails or casual conversations. A proforma invoice lays out everything upfront—product details, pricing, delivery timelines, terms, and more. It gives the buyer a complete picture of what they're agreeing to before placing the order. In other words, it's your formal offer on the table.
2. Helps Buyers with Financial Approvals
Many international importers—especially those working through banks—need a proforma invoice to secure a letter of credit or get foreign exchange (forex) approval. If they're applying for import permits, this document becomes essential. Without it, their side of the process can't even begin.
3. Gives Exporters Cost Clarity
On your end, the proforma invoice helps you plan ahead. You'll be able to estimate duties, taxes, freight charges, and compliance costs. That means fewer surprises down the road and better margin control.
How many GST detections are there in a proforma invoice?
Short answer—none. A proforma invoice doesn't require a GST amount to be charged or recorded because it isn't a tax invoice. You can mention the GST rate (just for clarity), but there's no need to declare it formally.
How to Create a Proforma Invoice in Minutes
Creating a proforma invoice doesn't have to be complicated. In fact, you can put one together in just a few minutes—whether you're using a spreadsheet or an invoice generator.
Here's how to do it, step by step.
Step 1: Start With the Basics
Open Excel, Google Sheets, or your preferred invoicing tool. At the top, label the document clearly: "Proforma Invoice." Then, include your business name, address, GSTIN, and contact details. Add your buyer's information right below.
Step 2: Add Invoice-Specific Details
Include the date, proforma invoice number (you can create your own sequence), and the expected validity period of the quote.
Step 3: List the Goods or Services
In a table, list out:
Product name or description
Quantity
Unit of measure
Unit price
Total value
Be as specific as you can—include make, model, size, or grade if needed. It saves everyone from confusion later.
Step 4: Include Key Trade Info
Here's where it gets crucial. Add:
HS Code for each item
Currency type (USD, EUR, INR, etc.)
Incoterms (like FOB, CIF)
Shipping Terms and expected delivery time
Payment terms (e.g., 50% advance, 50% on delivery)
Templates to Make Life Easier
You don't need to build everything from scratch. Tons of free proforma invoice templates are available online—just search for one in Excel or PDF format and tweak it to suit your business.
Common Mistakes to Avoid
Leaving out the HS code (customs won't be happy)
Using vague or invalid Incoterms
Forgetting the validity period
Skipping contact details—especially email or phone
Taking an extra 5 minutes to double-check everything? Totally worth it. A well-made proforma invoice keeps your export process smooth and stress-free.
Proforma Invoice & GST: What You Must Know
If you're exporting from India, GST rules can feel a bit tricky—especially when it comes to proforma invoices.
Let's clear that up.
Does GST Apply to a Proforma Invoice?
Technically, no. A proforma invoice isn't a tax invoice, so you're not required to charge or collect GST at this stage. Since it's only a quotation, GST isn't officially applied until you raise the commercial invoice at the time of actual export.
That said, there are exceptions to consider.
Showing GST for Domestic Buyer Previews
If your buyer is domestic or asking for an early look at the cost structure—including GST—you can mention GST notionally. This means you display the GST rate (like 18%) but clearly label it as "for reference only" or "not for tax purposes."
This helps buyers understand the breakdown without turning the document into a legal tax invoice.
Watch Out: Avoid "GST Detection" Triggers
Some exporters accidentally label a proforma invoice in ways that confuse the system—like using the word "invoice" without the "proforma" prefix or including complete GST breakdowns as if it were a final bill.
This can raise flags in audits or create GST mismatches in your filings.
So always:
Label the document clearly as a Proforma Invoice
Avoid issuing a GSTIN invoice number unless it's a commercial invoice
Keep GST lines informational, not transactional
Common Mistakes to Avoid in Your Proforma Invoice
Even experienced exporters can overlook the small stuff. Here are some of the most common slip-ups—and how to avoid them.
1. Vague Descriptions or Missing HS Codes
Just writing "cotton garments" or "electrical goods" doesn't cut it. Customs authorities—and your buyer—need clarity. Always include specific product names and the correct HS code. This ensures smooth customs clearance and accurate duty calculations.
2. Ignoring Payment Terms
A lot of exporters skip this step, thinking they'll discuss it later. But if you don't mention whether it's 30 days, LC at sight, or 100% advance, it leaves the deal wide open for confusion. Always spell it out clearly.
3. Leaving Out Purpose Codes
This one's easy to miss—but it matters. When foreign payments come in, banks ask for a purpose code (like P0108 for goods exports). If your proforma doesn't indicate this, the buyer's bank might delay remittance or ask for clarification, slowing everything down.
By being clear, detailed, and intentional with your proforma invoices, you not only protect your business—you show buyers that you're professional and reliable from day one.
Leveraging Infinity for Streamlined Proforma Invoicing & Payments
Let's be honest—creating proforma invoices manually, double-checking codes, and converting currencies can be a lot to juggle. That's where Infinity really shines.
Auto-Tagging Purpose Codes for Smooth RBI Compliance
One small mistake—like using the wrong RBI purpose code—can hold up your entire payment. Infinity solves that by auto-tagging the correct code when you create your invoice. That means fewer follow-ups from your buyer's bank and faster remittance into your account.
Live Currency Conversion
Exporters often ask, "How do I quote in USD but still track earnings in INR?" Infinity has a built-in currency conversion tool that lets you preview INR values in real-time—based on live forex rates. That way, you can plan for margins and taxes more confidently.
Conclusion
A proforma invoice might seem like a small part of the export journey—but it carries significant weight. It sets the tone for your deal, helps buyers unlock payments, and ensures you stay on the right side of customs and compliance.
The best part? You don't have to do it all manually. With tools like Infinity, generating GST-compliant, buyer-friendly proformas becomes a breeze. You save time, avoid costly errors, and get paid with fewer hiccups.
Start strong, stay clear, and let your paperwork reflect the professionalism your business stands for.
Frequently Asked Questions
1. What is the difference between a proforma invoice and a quotation?
While both documents outline pricing and terms, a quotation is usually a basic price estimate. A proforma invoice, on the other hand, includes more formal details—like product specs, HS codes, Incoterms, and payment terms. Think of it as a detailed quote that's structured like an invoice, often used for international trade and customs processes.
2. Can I modify a proforma invoice after issuing it?
Yes, absolutely. Since a proforma invoice isn't a legally binding document, you can revise it if the buyer requests changes—maybe in quantity, pricing, or delivery terms. Just make sure you issue a revised version with a precise update date or a new reference number so there's no confusion.
3. How long is a proforma invoice valid for?
That depends on what you mention in the invoice itself. Most exporters set the validity period to 30 days, but it can be shorter or longer based on your pricing strategy and forex conditions. Always include a "valid until" date so the buyer knows how long your offer stands.